Waitrose Foundation Southern Africa
20th Anniversary Conference
Conference Theme:
Celebrating 20 Years of Improved Livelihoods: Deepening Engagement, Igniting Motivation
This year marks a significant milestone — 20 years of collective effort, shared learning, and meaningful impact across Southern Africa’s farming communities who are a part of Waitrose’s supply chain.
Founded in 2005 as a partnership between Waitrose & Partners (UK) and its fruit supply partners, the Waitrose Foundation Southern Africa (WFSA) has grown from benefitting just six citrus growers in South Africa to now over 560 growers inclusive of a variety of fruit categories and wine. The Foundation now also benefits Waitrose supply chain partners in Namibia, Zimbabwe, and Zambia.
Rooted in the principle of “trade, not aid,” the Foundation works to improve the livelihoods of farm workers, their families and their communities through worker voice-led social development projects and regional programmes.
This conference is a chance to celebrate the past, reflect on lessons learned, and ignite new energy for the future — together with those who have walked this path with us.
Ashanti Estate
Ashanti Estate; an exclusive events venue is positioned on the outer skirts of Paarl, Cape Town providing the perfect location for those who want a 360 degree view of mountains and dam alike.
Encompassing a unique Tuscan inspired landscape and architecture, this destination events location in Paarl provides a unique “getaway” experience for all guests.
Physical Address:
Sonstraal Road (R101)
Paarl
South Africa
See map attached
Where to Stay?
We’re delighted to welcome you to Paarl for Waitrose Foundation Southern Africa’s 20th Anniversary Conference.
While travel and accommodation expenses will be for attendees’ own account, our team is happy to assist with recommendations to make your stay as comfortable as possible.
We’ve compiled a list of nearby, trusted accommodation options to suit a range of preferences and budgets.
Whether you’re looking for a boutique guesthouse, a tranquil farm stay, or a comfortable hotel close to the venue, there’s something for everyone.
De Leeuwenhof Estate
1.6 km from venue
Adara Palmiet Valley
1.6 km from venue
Nuwerus Lodge
7.2 km from venue
Boschenmeer Golf Estate, Paarl
8.3 km from venue
Lemoenkloof Boutique Hotel
9.2 km from venue
Grande Roche Hotel
9.3 km from venue
Laborie Estate
10.8 km from venue
Oak Tree Lodge
12.4 km from venue
Please note:
All attendees are responsible for making their own travel and accommodation arrangements.
Need help choosing?
Feel free to contact the events team for recommendations or assistance.
Agenda
Contact Us / Stay Updated
Whether you have questions, need assistance, or want to stay informed — we’re here to help.
For event-related queries, recommendations, or support, please don’t hesitate to get in touch with our dedicated events team:
Email
waitrose@immaculateevents.co.za
Phone
+27 21 824 2886
(Available Monday to Friday, 09h00 – 17h00 SAST)
Stay Informed
Important updates, announcements, and event reminders will be shared via email and posted to the official event website.
Please keep an eye on your inbox or check the website regularly for the latest information.
waitrose@immaculateevents.co.za
+27 21 824 2886
waitrosefoundation20years.org.za
















